The NYLA Report - The NYLA Report

Rihanna opens up a box of Crayola crayons and colors a dancehall-flavored video for “Rude Boy,” a new single from Rated R. This video screams “Music of The Sun” déjà vu! Loooove it! She’s back to her island roots with attention grabbing pop art that explodes off the screen. It’s full of color, animals, imagination — which makes for a fun and vibrant video. A huge contrast from her “all black everything”  and “pull the trigger” approach.

“A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

I have to say, I’m not a fan of the song, but I love the vid! What do you guys think?

[youtube=http://www.youtube.com/watch?v=e82VE8UtW8A&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1]

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